Microsoft
Fiona Sims is a seasoned sales and marketing professional with extensive experience in the technology sector. Currently serving as Director of Modern Work Enterprise Sales at Microsoft since October 2011, Fiona has held various leadership roles, overseeing sales teams and driving operational excellence across Unified & Premier Support and ISV Partnerships. Previous positions at Microsoft include Digital Store Lead and Senior Product Marketing Manager for Office 365, where responsibilities included managing ecommerce performance and promoting product adoption in educational sectors. Prior to Microsoft, Fiona held significant marketing positions at EMC and IBM, leading teams and developing go-to-market strategies for the Australia and New Zealand regions. Fiona holds a Bachelor of Business in Marketing from Griffith University.
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Microsoft
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Founded by childhood friends Bill Gates and Paul Allen in Redmond Washington, Microsoft began its operations as a computer software company. They quickly became a household name within the computer operating system market when it was founded in 1975. With their successful IPO a few years later, they went on to acquire several large operations such as LinkedIn and Skype giving them total market dominance. With the shift to a devices and services strategy and under new leadership, Microsoft went on to become the most valuable publicly traded company in the world. In 2019, they made history as the third US public company to reach 1 trillion market cap, and most recently, they have been valued at over 2 trillion. Today, Microsoft generates revenue by developing, licensing, and supporting a wide range of software products and services, by designing and selling hardware, and by delivering relevant online advertising to a global customer audience. In addition to selling individual products and services, they offer suites of products and services such as consulting to computer system integrators and developers. However, they are mostly known for Microsoft Windows Operating System, Microsoft Office suite, and the Internet Explorer web browser. More specifically, their products include operating systems for personal computers, servers, phones, and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools; software development tools; video games; and online advertising. They also design and sell hardware including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products