Greg Brake is a Principal UX Data Scientist at Microsoft, where they bridge UX research and data science on the Windows + Devices team. With over 25 years of experience in software telemetry and tracking product satisfaction at a large scale, they have honed their ability to collaborate across multidisciplinary teams to drive data-driven improvements. Greg previously served as a Principal Data Scientist, where they refined Windows Net Promoter Score metrics and led initiatives that significantly enhanced employee engagement. Their educational background includes a PhD in Cognitive Psychology from Bowling Green State University and an MA in Human Factors Psychology from the University of Dayton.
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