Ignacio de Pastors is a Senior Business Analytics Specialist at Microsoft, working within the Global Measurement & Insights team. With over 8 years of experience, they drive digital transformation through innovative data-driven methodologies across various sectors, including Advertising, Banking, and Tech. Ignacio holds a double Bachelor's Degree in Business Economics and Marketing from Universidad Europea de Madrid and a Master's Degree in Big Data and Data Science from the International Technological University. Their academic background includes notable studies at institutions like the University of Hertfordshire and McGill University. In previous roles, Ignacio has effectively managed data projects, created impactful insights, and led teams to enhance business strategies through data analytics.
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