Jason Zhu is a Principal Group Engineering Manager at Microsoft, where they have significantly influenced audience targeting revenue, contributing over $500 million in the last three years. Since 2012, Jason has led the development of large-scale user intent understanding models and various audience targeting products. They previously managed engineering teams focused on audience intelligence from 2004 to 2012, initiating comprehensive targeting systems and analytics services. Jason holds an M.S. and B.S. in Computer Science from Peking University and is a PhD candidate in Computer Science at the State University of New York at Buffalo.
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