John Paddleford is a Senior Business Development Leader currently at Microsoft, where they have been driving impactful partnerships in the sports, media, entertainment, and consumer sectors since 2013. Previously, John held roles including Manager of Business Development and Director of Business Development, negotiating significant deals with companies such as Netflix, ESPN, and major sports leagues. They are known for their ability to lead high-visibility projects that enhance brand reach and drive revenue growth, including developing the PlayReady business P&L, where John has successfully exceeded revenue targets. In their early career, they were selected as a Technical Assistant to influence corporate strategy in media and entertainment, showcasing their long-standing commitment to innovation and partnership development.
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