Josh Rivers, PhD, is a seasoned researcher currently working as a Senior Research Manager at Microsoft Gaming, where they leverage mixed-methods research to enhance player-centered marketing strategies for Xbox. Previously, Josh held positions as UX Research Lead at Solsten and Senior Player Researcher at CCP Games. Their academic background includes a PhD from the University of Wisconsin-Milwaukee and a Master of Science from the University of Amsterdam. Josh has also contributed to the field during their time at NetEase Games and has served in various roles focused on user research throughout their career.
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