Keala Yang is an experienced marketing and market research professional with a strong background in optimizing global advertising campaigns and developing strategic customer insights. At Hitachi Consulting, from July 2018 to December 2020, Keala partnered with market researchers to enhance Microsoft's brand connection, analyzed diverse data sources, and created over 24 monthly reports to inform marketing strategies for the CMO. Following this role, Keala served as a Market Research Analyst at Qualtrics from December 2020 to February 2022, before advancing to the position of Market Research Manager at Microsoft in March 2022. Keala's academic credentials include a Bachelor of Arts in International Political Economy from the University of Puget Sound and study abroad experiences in Spanish and Iberian Studies at Universidad Antonio de Nebrija, as well as in the Political Economy of Southeast Asia at the International Sustainable Development Studies Institute.
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