Kecheng Bi is currently the Director of Market Access Sales Readiness at HMD Global, overseeing product launch readiness across Greater Asia, the Middle-East, and Africa. With extensive experience in the mobile telecom industry, they have developed in-depth knowledge of carrier and consumer markets, along with solid expertise in Go-To-Market practices. Previously, Kecheng held various roles at Microsoft and Nokia, contributing to technical sales launch planning and execution in APAC. They began their career as a Technical Engineer at Beijing International Switching System Co., Ltd., supporting system integration and maintenance for Chinese carriers. Kecheng holds a Bachelor's degree in Applied Electronics Technology from university.
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