Michael O' Farrell is currently the Director of Solutions Consulting at Microsoft, where they lead teams supporting the Xandr platform and oversee Marketplace and Netflix operations in Northern Europe. With over 17 years of experience in the online advertising industry, they have a robust background in ad serving, SSP, marketplace, and monetization. Previously, Michael held positions at companies such as AppNexus, LinkedIn, and CBS Interactive, where they contributed to various aspects of solutions consulting and campaign management. Michael is certified in PRINCE2, a globally recognized project management methodology, reflecting their commitment to delivering innovative solutions and enhancing customer experiences.
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