Rob Smithson

Rob Smithson is the UK Business Applications Lead at Microsoft, where they focus on leading the Dynamics Solution Group and developing Copilot AI narratives for diverse customers and partners across the UK and EMEA regions. With over a decade of experience in business applications and digital transformation, Rob's previous roles include Director at Deloitte Digital and Project Manager at Sendouts, where they successfully managed global sales and customer service systems. Rob holds an M.A. in International Business from Saint Louis University and a BSc from Reading University, showcasing a strong educational foundation in business strategy and technology.