Shaoyu Zhou

Shaoyu Zhou is a Principal Engineering Manager at Microsoft, where they oversee audience understanding, user modeling, and ad understanding for Microsoft Advertising, as well as the marketplace for Microsoft Audience Network. They manage user ID management and real-time user data distribution for ad targeting. Before this role, Shaoyu led engineering teams in various capacities at Microsoft, focusing on user data tracking, ID synchronization, and cloud service optimization. They began their career at Microsoft in 1998, working on SQL Server technologies, and previously held a senior position at Informix Software Inc, enhancing database performance. Shaoyu is currently pursuing a Ph.D. in Computer Science from Heriot-Watt University and holds a Bachelor’s degree in the same field from Shanghai Jiao Tong University.