Shashi Rekha is a Senior UX Researcher at Microsoft, leading research initiatives for Microsoft Cloud in the Retail and Agriculture sectors. Previously, Shashi held roles as a Senior User Researcher and User Researcher II at Flipkart, where they focused on enhancing the grocery and fintech user experiences. Shashi has also worked at Brandscapes Worldwide as Manager of Global Research and Insights, overseeing strategic studies across various industries globally. Earlier in their career, Shashi served as a Senior Research Executive at Quantum Consumer Solutions, gaining extensive experience in exploratory research, UX, and brand equity. Shashi earned a Bachelor of Arts in English Literature from Hans Raj College and an MBA in Media and Communication Management from Symbiosis International University.
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