Sid Merchant is a seasoned professional with years of experience in the cloud distribution industry, specializing in the hyper scaler channel. Currently serving as a Global Partner Manager with AMD, Sid supports MSP and channel partners to leverage the price-performance benefits of AMD EPYC powered instances on Google Cloud. Previous roles include strategic positions at Tech Data, where Sid helped partners accelerate their journey to Microsoft Cloud, and at Microsoft, where Sid led initiatives to drive cloud transformation for SMB segments. Sid holds a degree in Information Studies from the University of South Florida.
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