Steve Atchison is an experienced Channel Sales Leader with a strong background in Sales and Category Management roles, complemented by extensive international experience in FMCG, IT, and Gaming. At Microsoft, they held various leadership positions, including Strategic Account Lead for Market Maker Accounts and EMEA Retail Category Lead for Microsoft Office, where they managed significant revenue streams and developed strategic frameworks. Previously, Atchison served as Client Director at srcg ltd, driving category management best practices for global clients like BP and Unilever. They cultivated their marketing expertise at William Grant & Sons and began their career as a Senior Client Manager at Information Resources, Inc. Currently, Atchison is pursuing a BA in Marketing at the University of Lancashire.
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