Widad Machmouchi is currently the Head of Data Science and Analytics for Ads Marketplace Management at Microsoft AI, where they leverage their expertise in metrics and experimentation to drive data-driven decisions. They previously served as a Principal Data Scientist Manager and Partner Data Science Manager, focusing on the Experimentation Platform to ensure reliable A/B testing and user satisfaction metrics. Widad holds a Ph.D. in Computer Science and Engineering from the University of Washington, where they also worked as a Research Assistant and Instructor. Additionally, they co-founded Sansaire, contributing to various aspects of the business from its inception.
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