MID Studio
Alex Posada is a seasoned professional in interaction design and technology, serving as CEO and Founder of MID Studio since 2009, where MID specializes in engineering and interactive design for diverse clients, including museums and marketing agencies. As a co-founder and R+D Advisor at Broomx Technologies from 2014 to 2024, Posada contributed to the development of the innovative #MKPlayer360, a VR projection system. Previously, as CEO and co-founder of OvalSound, Posada was instrumental in creating the OVAL digital instrument, revolutionizing music creation and performance. Further experience includes coordinating the Hangar Interaction Laboratory and teaching at IAAC in various advanced architecture and interaction courses, alongside a solid background in technical direction at neuronoise and freelance multimedia production. Alex Posada holds a degree in Ingeniero Técnico de Telecomunicación, Sistemas Electrónicos from Universidad de Cantabria.
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MID Studio
MID is an interaction design and technology studio, specialising in engineering, interactive design and new media. We work with museums, marketing and communication agencies, architects, public institutions, companies, entrepreneurs, musicians and artists. We are a multi-disciplinary team of designers, engineers, artists, programmers, architects, scientists, musicians and project managers. Working collaboratively within a team of professionals of different disciplines ensures that innovation and creativity are brought to every project. We continually develop successful new formats for our clients by incorporating this diversified approach with our strong commitment to R+D. The combination of multi-disciplinary creativity and R+D allow us to design and accurately execute projects which are unique at every stage. We develop project-purposed software and hardware through following an ad-hoc methodology which prioritises content requirements. Technology is our medium, not our aim. We are motivated by creativity and passionate about the potential of our work to open new possibilities and approaches.