Ezgi Karayaka

Ezgi Karayaka Özen is a seasoned professional in digital data analysis and web analytics with extensive experience across various companies. Currently serving as a Senior Digital Data Analyst at Midas since April 2023, Ezgi previously held the position of Web Analytics & Data Science Lead at AnalyticaHouse, where responsibilities included team leadership and management of web analytics implementation for notable clients such as Hepsiburada and British American Tobacco. Prior roles encompassed web analyst positions at Optdcom and MeetingHand, as well as co-founding Benimfirsatim.com, where focus areas included SEO and PPC strategy development. Ezgi's educational background includes a Master's degree in International Marketing Management from Università Cattolica del Sacro Cuore and a Bachelor's degree in Business Administration from Hacettepe University.