done Lay

Done Lay is a brand manager for Midea air conditioners, bringing over 10 years of experience in advertising, including significant roles in both ATL and digital campaigns for renowned brands such as P&G, Amway, and OPPO. They have successfully led holistic campaigns, including innovative product launches and high-profile TV programs, while also actively refreshing their market knowledge and lifestyle insights. Previously, Done Lay worked as a senior copywriter at DDB Tribal, contributing to digital campaigns and content strategies. They owned a fashion retail startup and held various copywriting positions, gaining recognition through successful award-winning campaigns. Done Lay earned a Bachelor of Technology in Civil Engineering from Wuhan University.