Walid Farah

Walid Farah is an accomplished professional with extensive experience in leadership roles within the consumer electronics industry. Currently serving as the Country Head at Midea Group since October 2021, Walid oversees the development of a multi distributor network, managing operations, profits, and revenue across brands such as Midea, Toshiba, Comfee, and Master Kitchen. Prior experience includes positions as Director at LG Electronics and Head of Sales and Marketing at Samsung Electronics, where Walid played a key role in establishing operations in Lebanon and managing sales and marketing in various Middle Eastern countries. With a background in strategic planning and marketing, complemented by a Bachelor's degree in Business Administration from Notre Dame University - Louaize, Walid has demonstrated a strong ability to drive business growth and build relationships across diverse markets.