Midinette is a women’s fashion brand founded in Florence in 2011 by Filomena Gullo.
Created to celebrate essential elegance and Italian sartorial excellence, the brand embraces a timeless style rooted in conscious femininity, character, and refined simplicity.

Designed in Florence and entirely made in Italy, each collection is developed through a short and traceable supply chain. High-quality fabrics are sourced from regions of textile heritage and transformed in the brand’s proprietary production facility in Calabria, where highly skilled Italian seamstresses craft each piece with artisanal precision.

Midinette draws inspiration from the refined codes of vintage style, reinterpreted through a contemporary lens. Clean silhouettes and tailored details define an aesthetic that amplifies the woman’s truest essence, with grace and intention.

With a consolidated direct retail presence in Milan, the brand continues its growth path within the Made in Italy landscape, developing new expansion opportunities and reinforcing its position in the contemporary fashion market.

As a female-led company, Midinette promotes a responsible and enduring approach to fashion, where craftsmanship, aesthetic coherence, and quality reflect a deeper vision of beauty.

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