Paula Riera

Paula Riera is an experienced professional in the advertising and media industry, currently serving as Gerente General and Directora de Medios at Agencia Midios since December 2006, overseeing commercial operations with a team of over 20 individuals specialized in planning, research, digital innovation, and media negotiation strategies. Prior to this role, Paula held various positions in Dialogo Publicidad from 2001 to 2007, including Directora Servicio al Cliente and Coordinadora Gral Medios, after starting as Asistente de Medios and progressing to Planificador Senior at Fontanarrosa & Asoc from 2000 to 2001. Paula began a career at Telecom Argentina between 1997 and 2000, managing commercial accounts. Educational qualifications include a Maestría in Marketing Estratégico from UCES and a Licenciatura in Publicidad from Universidad de Palermo, supplemented by various specialized training programs.