Mike Ruffing

Director, Business Development Adtech Strategies at Midwest Direct

Mike Ruffing is the Director, Business Development and CCM Strategy, specializing in leveraging technologies like IP Targeting, Integrating Marketing Platforms; Electronic Bill Presentment and Payments to improve results, return on ad spend, and ROI. Mike has over 20 years of experience in Customer Communications Management including multi-channel delivery, integrated print & mail, digital marketing, and returned mail processing services.

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