
I spent 15+ years inside Canadian higher education marketing, across public and private institutions — building marcom teams from scratch, running $17M+ annual budgets, and growing student recruitment 600% over four years. 

Canadian higher education is in its worst stretch in a generation. The IRCC caps pulled out the international tuition that quietly propped up budgets — layoffs, suspended programs, shrinking campuses. AI landed in the middle of it: teams running a dozen unapproved tools while IT, Privacy, Procurement, Legal, and Senate argue over a policy that still doesn't exist, and prospective students asking ChatGPT what your institution is like while you have no idea what it's saying back.

I help marketing and recruitment leaders make the hard calls in that environment. Fixed-scope work you can act on this week:

- AI Search Readiness Audit — what ChatGPT, Claude, and Gemini tell applicants about you today, and where the gaps cost you
- Marketing Function Audit & Reset — an honest read on the operation, rebuilt for the budget and team you actually have
- Brand Repositioning — for the market in front of you, not the one that existed pre-cap
- Enrolment (SEM) Lifecycle Audit — where the funnel leaks, awareness through deposit
- AI Operations & Policy Blueprint — governance your whole institution can sign off on

AI accountability over AI adoption. I'm independent on purpose: no software to subscribe to, no reseller commissions, no tool I get a cut of. You pay for the read and the plan, full stop.

Anchored in higher education, reaching into other sectors working the same shift.

Book a discovery call: midyau.com

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