Luis Morais

Luis Morais is an experienced marketing and sales professional with a robust background in various leadership roles across reputable companies. Currently serving as Head of Direct Sales and Head of the Marketing Department at Miele since November 2015, Luis has previously held significant positions at LG Electronics, overseeing brand management and marketing strategies for consumer electronics and home appliances. With a keen focus on retail strategy development and consumer promotions, Luis has demonstrated expertise in managing comprehensive marketing plans and budgets. Early career experiences include product management and pricing strategies at OBO Bettermann Portugal and MAXITEL, honing skills in market analysis, competition oversight, and commercial team support. Academically, Luis holds a Post Graduation in General Management from INDEG/ISCTE and a degree in Marketing from IADE.