MiFitness stands as a paramount supplier of fitness equipment not only within South Africa but across the entirety of Africa. Our influence has now expanded into the Middle East, introducing our distinguished flagship brand: Shua Fitness.
Established in 2010, MiFitness swiftly carved its niche within the industry, emerging as a significant player. Today, MiFitness ranks among Africa's premier equipment suppliers, boasting an extensive presence with branches spanning the nation and a dedicated customer base of over 30,000 satisfied clients.
Our most prized assets are our highly trained personnel, numbering over 100 dedicated full-time staff members, all impassioned about the MiFitness ethos. Our shared objective is a steadfast commitment to meeting and exceeding client expectations.
We offer a range of essential services, including Manufacturing, Servicing, 3D Gym Equipment Design, and Exporting, catering to diverse needs.
The markets we serve encompass a broad spectrum:
•	Home-Use
•	Gym Chains
•	Private Training Gyms
•	Corporate Gyms
•	Personal Trainers
•	Sports Clubs & Teams
•	High-Performance Gyms
•	Hospitality
•	Cross Training & Functional Training
•	Kids (Kids Gym Equipment & Kids Playsystems)
Our product assortment spans various categories:
•	Cardio Equipment
•	Strength Equipment
•	Exercise Accessories
•	Wearable Technolog
•	Kids Playsysteyms
•	Kids Gym Equipment
•	Outdoor Gym Equipment
Representing excellence, our esteemed brands encompass:
•	Shua Fitness
•	Powercore
•	Powercore Kids
•	Assault Fitness
•	Impulse Fitness
•	Myzone
•	First Degree Fitness


Manufacturing

MiFitness International

MiFitness International's headquarters in Johannesburg, South Africa

Roland Steyn

MiFitness International

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MiFitness International

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