Jimi Lee is an accomplished executive with over 20 years of comprehensive experience in the merchandising and supply chain sectors. Currently serving as a General Manager at Miles GmbH since 2024, Jimi oversees a significant portfolio and drives AI-led initiatives to enhance operational efficiency. Jimi previously held the position of General Manager at Li & Fung Limited from 2018 to 2024, and has extensive experience as a Merchandising Manager at Superdry since 2017. Jimi earned a Bachelor's degree in International Business/Trade/Commerce from The University of Huddersfield and has held various roles at Cobest Enterprise Development and Cobest Hong Kong, demonstrating a strong background in sourcing and management.
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