Alejandro González is a seasoned marketing professional with extensive experience in digital transformation and B2B/B2C marketing strategies. Currently serving as Channel Digital Transformation Manager at Millicom (Tigo) since December 2019, Alejandro leads a team focused on creating engaging brand experiences through digital channels, utilizing KPI-driven decision-making and analytical tools for campaign optimization. Previous roles include Digital Marketing Manager and Marketing Digital B2B Leader at Telefónica, where responsibilities encompassed positioning, communication planning, and management of digital marketing efforts across Central America. Alejandro's career also includes significant contributions at Cable Onda and various positions at Telefónica, emphasizing customer retention initiatives and data-driven decision support. Educational credentials include an MBA with a marketing concentration and several diplomas in related fields from Universidad Metropolitana and a bachelor's degree in Business Administration from Universidad 'Santa María'.
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