Diego Deon

Diego Deon is a seasoned marketing and creative professional with extensive experience in brand strategy, creative direction, and leadership in the telecommunications and advertising sectors. Currently serving as Head of Agency at Millicom (Tigo), Diego leads the development of the GOin unit and the implementation of the regional Brandbook across Central America. Previous roles include Brand and Content Marketing Director at Tigo Colombia, where significant brand portfolio consolidation was achieved, and General Creative Director positions at various agencies, including FCB CREA El Salvador and Publicidad Comercial MullenLowe El Salvador, focusing on enhancing brand communication and strategic initiatives. Diego's educational background includes degrees in Advertising and Art History from notable institutions, complementing a robust creative career that encompasses diverse high-profile client campaigns throughout Latin America.