Lisbeth Hernandez is an experienced marketing and consumer intelligence professional with a strong background in market research and innovation management. Currently serving as Gerente Senior de Investigación de Mercados at Millicom (Tigo) since August 2021, Lisbeth previously held the position of Innovation Manager at HEINEKEN Panamá, where responsibilities included leading research plans and identifying growth opportunities. With a foundational career at Kantar from 2008 to 2018, Lisbeth progressed from Regional Market Research Executive to Regional Marketing & Solutions Manager, developing marketing strategies and managing commercial teams across Central America and the Caribbean. Lisbeth holds an MBA in Commercial Strategy from Universitat Politècnica de Catalunya and several specializations in Business Administration from prestigious institutions.
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