LQ

Luis Quezada

Customer Lifecycle Strategy Manager

Luis Quezada is a seasoned professional with extensive experience in customer lifecycle management and financial strategy, currently serving as the Customer Lifecycle Strategy Manager at Millicom (Tigo) since March 2013. In this role, Luis leads customer journey strategies across Latin America, focusing on increasing ARPU and reducing churn through segmentation and lifecycle analytics. Previously, Luis held various positions within Millicom, including Subscription Manager, Product Development Manager, Financial Planning and Analysis Manager, and Investment Strategy Analyst, contributing to significant growth in customer penetration and product launches. Earlier experience at Tigo Guatemala involved roles in financial analysis and CapEx planning, supporting strategic initiatives with actionable insights. Luis holds a degree from Universidad Francisco Marroquín, completed in 2009.

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