Established for over 10 years, we are one of Australia's leading and fastest-growing e-commerce companies. Our success has seen us featured in BRW fast-starters, Sydney Morning Herald, A Current Affair and Sunrise. 

Since 2006, our Sydney based company has helped over 1 million Aussies save hundreds of dollars on machinery and lifestyle products by cutting out the expensive middlemen and going directly to the manufacturer. We have shipped over 2 million products across Australia, currently employ over 150 staff and operate a massive logistics network with warehousing covering more than 20,000 square metres. 

Selling primarly under the banners of Edisons and Mytopia, we’re the Aussie underdogs taking on the big retailers.

Mills Brands

Linden Martin

This department focuses on driving online sales and enhancing digital business strategies.

eCommerce and Digital Growth

This department focuses on enhancing customer engagement through digital marketing strategies and optimizing the overall customer experience.

Mills Brands

Org chart

Teams

eCommerce and Digital Growth

Marketing and Experience

Offices