Mind The Pop is an independent PR agency based in Parma, specialised in food, travel and lifestyle PR.

We operate with a PR-driven approach, focusing on high-impact media relations, strategic storytelling and international visibility for brands and institutions.

Our clients include the Consorzio Parmigiano Reggiano, Consorzio Tutela Aceto Balsamico di Modena, Italian Exhibition Group (SigepWorld, Beer&Food Attraction, TTG Travel Experience), Carpigiani and Value Retail (Fidenza Village).

We design and manage press offices, media relations, press tours and events across Europe, North America and the Middle East, working with a network of trusted local partners.

Since 2012, we support our clients in building reputation, strengthening positioning and generating consistent, high-quality media coverage in both national and international markets.

Our capabilities:
👉 Media Relations & Press Office (Italy & International)
👉 International PR & Media Strategy
👉 Press Tours & Media Events
👉 Corporate & Institutional Communication
👉 Strategic Content & Storytelling
👉 Digital PR, Influencer Relations & Media Monitoring

Mind the Pop

Alessandro Riccomini

This department manages media communications and public outreach to enhance the organization's image and engagement with stakeholders.

Mind the Pop

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