Ersan Fedai is an experienced Product Marketing Manager currently working at Mind Tools since September 2024, with prior roles at Papercup and Unmade, where responsibilities included managing all aspects of product marketing, messaging and positioning, go-to-market strategies, and market research. At Unmade, Ersan collaborated with major brands such as New Balance and Ralph Lauren to enhance their on-demand supply chain solutions. Earlier, at ezyVet, as a Product Marketing Specialist, Ersan successfully implemented a go-to-market strategy for a mobile product, resulting in a significant increase in leads. As Marketing Manager at Viva Expeditions Ltd, Ersan led the development of marketing strategies and product positioning. Educational background includes a BSc Honours in Business and Management with a focus on Marketing from Brunel University of London and coursework from the Product Marketing Alliance.
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