Mark Dimassimo

Mark DiMassimo is the founder and Creative Chief of DiMassimo Goldstein, a Positive Behavior Change agency established in May 1996, focused on helping life-changing brands grow through inspiring decision-making and empowering habits. As a strategic advisor for Minded and the Partnership to End Addiction, Mark is actively involved in creative initiatives aimed at behavior change. Mark also serves as the Chair of the Creative Development Board for the largest public service advertising campaign in the nation and has played key roles in various organizations, including Rare and Tappening, which promote social change and environmental conservation. An educator, Mark has taught advertising at the School of Visual Arts and previously lectured at New York University. Mark holds multiple certificates in Behavioral Economics and Positive Psychology from esteemed institutions and possesses a B.A. in Political Science and Psychology from Purchase College, SUNY.