MindMax
Kevin Smith is an experienced professional with a strong background in customer service, technical support, and enrollment management. Currently serving as the Director of Enrollment Services at MindMax since August 2020, Kevin develops and implements communication strategies while overseeing a team of Enrollment Advisors. Prior to this role, Kevin was the Supervisor for the Massachusetts COVID-19 Community Tracing Collaborative, managing a remote team of over 100 individuals. Kevin's extensive career includes significant positions at School Specialty, Inc., where responsibilities spanned across customer service, technical support, and inside sales, and at Dow Jones, where management of the Client Services team was a key focus. Educational credentials include a Bachelor of Arts in Business Administration from Saint Anselm College and a Master of Business Administration from Suffolk University.
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MindMax
MindMax partners with universities to increase enrollments by optimizing marketing and enrollment functions. With an exclusive focus on higher education, we understand the importance of harnessing data from disparate systems and platforms to inform decision making. Our solutions are platform agnostic. If a client already has a marketing and enrollment technology solution in place, we help them realize the greatest possible return on that investment. If a client is in need of a new solution, we provide access to best-in-class cloud-based marketing and enrollment platforms, including CRM, Marketing Automation, and Enrollment Intelligence. Delivering data-driven insights into the entire student lifecycle—from initial inquiry, to application, to enrollment—we help our clients tackle their most pressing enrollment challenges. MindMax's comprehensive services and solutions include full-funnel digital marketing, enrollment management, re-enrollment services, intersession marketing, technology implementation, data reporting and insights, and advisory consulting. Learn how to maximize your enrollment with MindMax, your higher education marketing and enrollment partner.