Jennifer Erickson

Director of Marketing & Communications at MindWise Innovations

Jennifer Erickson's work experience begins with their role as an Operations Coordinator at MediaFX from 2006 to 2008. Then, they worked as a Marketing Coordinator at Hyde Park Village from August to December 2008. After that, they served as the Executive Director at Tampa Attractions Association from March 2009 to May 2010. Jennifer then transitioned to the fintech industry and held multiple positions, including Marketing Manager, Account Relationship Manager, and Customer Support Specialist from August 2010 to June 2015.

From 2015 to 2019, they worked at PowerChord, Inc., initially as a Digital Brand Manager and later as the Director of Marketing. In these roles, they led demand generation efforts, content development, and multi-channel lead generation campaigns that contributed over $16M in qualified opportunities.

In 2019, Jennifer joined SmartCommerce as the VP of Marketing, where they focused on helping major consumer packaged goods brands drive e-commerce conversions through digital touchpoints. Later in 2019, they became the Director of Marketing & Communications at MindWise Innovations, where they played a strategic role in developing and promoting behavioral health services.

Finally, in 2022, Jennifer began volunteering on the Social Media and Marketing Committee for the National Behavioral Consortium.

Jennifer Erickson holds a Bachelor of Arts degree in Communications: Art, Advertising from the University of Tampa. Jennifer also has a Graphic Design Certification from the University of South Florida. The exact month and year of obtaining the certification are not provided.

Links

Previous companies

SmartCommerce logo

Timeline

  • Director of Marketing & Communications

    November, 2019 - present