Minelab Metal Detectors
Lei YANG is an experienced marketing and eCommerce professional with a strong background in digital marketing and business development across diverse regions. Currently serving as the eCommerce & Marketing Manager for Minelab Metal Detectors, Lei YANG drives business growth in the Asia Pacific region, focusing on launching eCommerce initiatives and enhancing brand awareness. Previous roles include Digital Marketing Manager at Bosch Australia & New Zealand, where Lei YANG successfully improved digital KPIs, and User Experience positions at both grow platform GmbH and Bosch China. Academic credentials include a Master’s degree in Civil and Environmental Engineering from Carnegie Mellon University and a Bachelor’s degree in Environmental Engineering from Southeast University.