Lauren Cabral

Lauren Cabral is a content writer and SEO analyst who currently works for Minerva Analytics. Prior to working for Minerva, Lauren worked as a lead content writer and SEO analyst for CVS Health. In this role, Lauren was responsible for writing long-form SEO content for all ecommerce pages across the site, conducting site-wide audits, and providing actionable recommendations for improved performance. Lauren also trained new team members and outside vendors in SEO best practices, conducted in-depth research on previously unfamiliar topics in order to write user-valued web copy, and earned multiple #1 rankings and answer boxes with their EAT-optimized content. Lauren also rewritten the entire FSA experience, earning multiple relevant answer boxes for the CVS site. In addition to their writing responsibilities, Lauren also edited vendor content to meet SEO style guide and company standards, and updated key SEO elements across the entire CVS Shop Site – including title tags, meta descriptions, and H1 tags. When conducting keyword research, Lauren consulted multiple tools and databases in order to identify opportunities. Lauren also represented their team at multi-departmental meetings and made recommendations to the larger group. Prior to working at CVS Health, Lauren worked as a digital marketing associate for emagine from February 2016 to June 2017.

Lauren Cabral has a Bachelor of Arts (BA) from Mount Holyoke College in Double Major in English Literature and Art Theirtory. Lauren also went to Bishop Stang High School and St. Luke School.

Lauren Cabral reports to Chloe Scala, Senior Content Writer.