We are your medtech commercialization strategy partner. We work with early-stage startup and growth-stage global medical device companies—particularly those anticipating US market entry for the first time. We build focused, physician-facing market adoption strategy, customized and aligned to US healthcare reality. 

Want to avoid cash-burning, investor-frustrating, time-delaying obstacles? Let’s talk, because:

✗ Approval is not adoption.
✗ Content creation is not adoption.
✗ Post-clearance promotion is not adoption.

✓ Driving market adoption starts alongside product development, flows through clinical trial design and embeds in submitted regulatory claims–before US regulatory clearance or approval.

→ We built Mingletoe and proprietary frameworks to bridge this common gap.

Every engagement begins with a proprietary diagnostic: ADOPT·Dx surfaces the unknowns to identify gaps and opportunities, across the competitive and partner ecosystem, customer constellation: patients, healthcare providers, places of service in 5 hours of team meeting over five weeks.

From there, engagements scale from prescribed strategy (ADOPT·Rx) to embedded commercial leadership (ADOPT·Tx) based on what the initial diagnostic discovers and we decide. 

We engage with medical device clients as an advisor or as a retained fractional Chief Marketing Officer (fCMO), including:

✓ Cardiovascular
✓ Gastroenterology
✓ Imaging and Radiology
✓ Oncology
✓ Neurology and Neurosurgery
✓ Pediatrics, adults and seniors
✓ Physician and patient-facing data, digital health and software

Our CEO has 20 years of corporate medical device + 10 years as an advisor. She holds a BSE in Biomedical Engineering (BME) from Duke University and serves as a Board Member — Duke FIRST Advisory Board and Executive Committee, Mentor and Speaker — DxD Healthtech Program (supported by Fogarty Institute + Stanford Mussallem Biodesign), Program Reviewer — The MedTech Conference, Startup Judge Medtech Innovator US and APAC.

Mingletoe LLC

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Mingletoe LLC

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