MiniMe - passion for excellence

Our core business is distributing high added value equipment for children and parents, which stands out for the functionality, superior design, and maximum value for money.

Our motto is a passion for excellence! It is not just a word on a paper but words we live by.

Our staff has long experience in international environments, which, along with our aim to strive for the most innovative proposals, allows us to choose and develop the best and most exciting products on the market.

Our main competitive advantage is a strong regional presence in central and
southeastern Europe, a large network of shops covering all major sales channels, online and offline. Our logistic position and localized warehouses allow us to efficiently handle markets through secure local compliance, local marketing, shop presence, and innovative logistics solutions.

We represent carefully selected brands globally recognized for their diversity, highest quality, and technological sophistication. Our distribution network is set up in Slovenia, Italy, Croatia, Serbia, Hungary, Romania, and Bulgaria. Our HQ and central warehouse are in Ljubljana (capital of Slovenia), supported with local warehouses in three countries, which offers a unique opportunity to control CEE markets very efficiently, in terms of great logistics solutions and by knowing the markets, languages, and laws. 

Our mission is to offer products with genuine added value for modern parents that seek innovation, functionality, multi-purpose, and the best price-quality ratio.

We have proven ourselves as a reliable partner towards both our suppliers and our buyers. We retain a big customer base of over 150 independent nursery retailers and supply some major retail chains in our operations area.

MiniMe d.o.o.

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