Grace Choi

Grace Choi is a seasoned professional in the beauty and technology sectors, currently serving as the AR/XR Director + Content at TikTok since January 2022. As the Founder and CEO of Mink Beauty, established in 2014, Grace has led an innovation-driven company at the intersection of beauty and technology. Grace's work has garnered extensive media coverage, featuring in outlets such as NBC Today Show, Forbes, and Vogue. Academic credentials include a Master of Business Administration from Harvard Business School and a Bachelor of Science from Cornell University.