Shyla Howell

Shyla Howell is a seasoned marketing professional with over 20 years of diverse experience in various leadership roles. Currently serving as Marketing Manager and Digital Marketing Manager at Minnesota Lottery since March 2021, Shyla oversees the creation and management of branded ad campaigns, media buys, and digital content. Prior experience includes a tenure as Director of Marketing at Canterbury Park, where responsibilities encompassed creative concept development and promotional planning for live and simulcast racing. Additionally, Shyla held marketing positions at Leighton Broadcasting and GK Development, Inc., focusing on event planning, website management, and digital media strategies. Shyla began a career in retail with Sears Holdings Corporation, where initiatives led to improved customer service and sales growth. Shyla holds a Bachelor of Business Administration in Marketing from the University of North Dakota.