MINOA, founded in Toronto in 2022 by brothers Fatih and Tunc Tandogan, is a Canadian-based social enterprise redefining luxury through sustainability, comfort, and craftsmanship. After 20 years in luxury retail at Harry Rosen, Fatih co-founded MINOA to create home essentials with conscience and purpose.

We craft premium, eco-friendly towels and linens from ethically sourced materials like organic Aegean cotton, Naia™, TENCEL™, hemp, and linen. These technologically advanced yarns offer elevated softness, durability, and design, without compromising the planet.

Every MINOA product is made in 3rd-generation heritage mills by skilled artisans, 80% being women, earning fair wages in certified facilities. As proud members of 1% for the Planet, we measure our carbon footprint and are on track to become Canada’s first circular towel brand.



Why MINOA?

	•	Premier Quality: Organic, natural, and innovative yarns redefine modern luxury.
	•	Environmental Stewardship: Our eco-conscious practices reflect deep climate commitment.
	•	Impactful Purchases: Every direct-to-consumer sale donates a towel to a women’s shelter, supporting UN SDG #5: Gender Equality.
	•	Ethical Sourcing: Transparency and fairness are woven into every step.
	•	Values-Driven Luxury: Designed for conscious individuals and retailers who care.


Join the Movement

Bring beauty, purpose, and impact into your space with MINOA. Support sustainable living while celebrating community, craftsmanship, and design.



Follow the journey on Instagram → @minoa.home
Discover MINOA → www.minoahome.com

MINOA

Fatih Tandogan

This department oversees the organization's strategic direction and overall operations.

MINOA

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Teams

Executive Management

Offices

MINOA

Org chart

Teams

Executive Management

Offices

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