Samantha Webber

Samantha Webber is a seasoned professional with extensive experience in digital marketing and programmatic advertising. Currently serving as a Marketing Performance Analyst at Tourism New Zealand since July 2023, Samantha has also held significant roles at MINT Square GmbH, where responsibilities included managing programmatic campaigns and internal marketing activities as a Programmatic Consultant and Junior Programmatic Consultant. Previous experience includes Senior Performance Manager at Acquire Data-Driven Advertising, Academic Assistant to a Digital Marketing Professor at Cologne Business School, and various administrative roles. Samantha holds a Master's degree in Digital Marketing from CBS International Business School and a Bachelor's degree in Marketing & Communication Management from Massey University. Furthermore, Samantha has continuously enhanced professional skills through ongoing language education at Limbra Sprachen.