Barry Ko

Barry Ko is an experienced digital marketing professional specializing in search engine marketing, with a career spanning over 19 years. Currently serving as Search Engine Marketing Manager at Minted since August 2022, Barry previously held the position of Digital Marketing Manager - Paid Search at Tailored Brands, Inc., where management of a multi-million dollar annual budget for Paid Search and PLA/Shopping campaigns was key. Prior roles include Web Developer/Digital Marketing at ThinkTank Learning, Inc., contributing to a 300% increase in lead generation, and SEM Associate and Content Specialist at Thumbtack, Inc., where A/B testing led to significant improvements in click-through rates and revenue. Earlier experience at Ask.com included roles as SEM Data Analyst and Web Producer 2, focusing on algorithmic bidding and organic search analysis, respectively. Barry holds a BA in Design Studies with a focus on Interior Architecture and Design from San Jose State University.