Gigi X.

Gigi X. is an AdTech professional focused on user acquisition and app growth, currently serving as an Optimization Manager at Mintegral. With a strong background in project management and data analytics, Gigi has successfully driven user acquisition through programmatic campaigns, achieving a 3X return on ad spend. Previously, Gigi worked as a Digital Marketing Specialist at a stealth startup and held various marketing roles at organizations like Northwestern University and Ogilvy. Gigi earned a Master of Science degree from Northwestern University, providing a solid foundation for their career in digital marketing.