Anna Knapp is an accomplished Account Director at Mintel since December 2014, known for skillfully managing renewal negotiations and driving up-sell and cross-sell initiatives to enhance client engagement and maximize account value. Previously, Anna served as an Account Manager and Client Services and Insight Manager at Mintel, focusing on strategies for client retention and delivering tailored client presentations. Anna's earlier experience includes roles as Associate Researcher at Evalueserve and CRM Consultant at Mergermarket, along with internships at T-Mobile and Volkswagen Slovakia. Anna holds a Master of Arts in International Marketing from Regent's University London and a Bachelor of Applied Science in Business Administration and Economics from Universität Passau.
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