Dana MacKe

Dana Macke is an accomplished marketing professional with extensive experience in consumer insights and trend analysis. Currently serving as the Global Associate Vice President of Insight Development at Mintel since October 2014, Dana oversees the implementation of innovative marketing intelligence solutions. Previous roles at Mintel include Director of Trends for the Americas and Category Director, where Dana managed teams and developed data-driven content in the leisure and entertainment sectors. Dana's earlier experience includes positions at 3M as a Marketing Strategist, an Assistant Brand Manager Intern at Hillshire Brands, and an Account Manager at Meredith Corporation, where multiple digital marketing campaigns were successfully launched. Dana also directed a substantial fundraising campaign for The Leukemia & Lymphoma Society early in the career. Dana holds an MBA in Marketing from the University of Notre Dame and a BA in Communication Studies from California State University, Long Beach.