Daniel McKay-Smith

VP Sales Enablement, EMEA

Daniel McKay-Smith is a seasoned sales professional with over 15 years of experience in sales and business development, currently serving as VP Sales Enablement, EMEA at Mintel since February 2010. In previous roles at Mintel, Daniel excelled as VP Sales for the UK & Nordics, consistently surpassing new business targets, and as Head of New Business, leading teams across various sectors including FMCG and Financial Services. Early career experiences include account management and sales positions at GTI Media and British Council, as well as a foundational role at McDonald's that developed customer service skills. Daniel holds a 2:1 BA in Geography with Chinese Studies from the University of Nottingham and has further educational experience from East China Normal University.

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