David W. is an experienced professional in sports communications and market analysis, currently working as a freelance expert since September 2013 in bid communications and major event rights marketing, primarily for The Sports Consultancy. David W. has developed extensive marketing materials and bid communications for major sports events, including the successful bid for the 2021 Rugby League World Cup. As a sports business analyst since November 2002, David W. has authored over 100 reports focusing on various aspects of the sports industry, including event bidding and sponsorship, while also serving as a senior leisure analyst at Mintel since February 2004. Previous roles include broadcast journalist at BBC Sport, research analyst at SportBusiness Group, and chief reporter for International Rugby News, contributing a wealth of experience across multiple sectors within the sports and leisure industry.
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